/ TradeKernel — Lead Capture

You're On The Ladder. The Phone's Ringing. You Just Lost A Job.

Every missed call is a customer deciding who to dial next, and the ones that ring out after dark are no different. Lead Capture texts them back and gives them a place to tell you what they need, so the job is waiting for you instead of walking.

See How It Works — $39/Month
TICKET #0417 ● MISSED CALL · 8:52 PM
Caller(520) 555-0142
Time8:52 PM — no answer
↓ TEXT SENT
Sorry we missed your call! This is Mesquite Ridge Home Repair. Reply Y and we'll text you right back.
The Problem

The Call You Didn't Answer Is The Job You Lost

You know how it goes. You're up a ladder, under a sink, elbow-deep in a panel with the power off. Your phone buzzes and there's nothing you can do about it — not without stopping the job, climbing down, or pulling your hands out of something you can’t stop working on.

That's somebody standing in their kitchen right now — they found your number on Google Maps, maybe your listing, maybe a referral — and they're deciding whether to give you sixty more seconds or just tap the next name on the list. They're not leaving a voicemail. They're going to find whoever responds first, and that's who gets the job.

And it isn't only the workday. The call that comes in at 8:15 on a Tuesday night, or Sunday morning while you're off the clock, is a customer who is still shopping. Nobody's answering, so they move on, and you find out about it in the morning if you find out at all.

That’s a window that closes itself forever.

The Fix

They Call. They Get A Text. They Tell You What They Need.

When a call rings out without an answer, at noon or at midnight, the caller gets a quick text from your business number. One reply and your own message comes back, with a link to your custom lead page, where they can tell you what they need and attach photos right then, while it's fresh and before they call somebody else.

01Someone calls your business number and you can't pick up, whatever the hour.
02They get a quick text from your number. They reply Y, and your message comes back in your words, with the link to your lead page.
03They tell you the job on your lead page — what it is, where, and up to five photos. You get a text and an email the second it's in.
04You call back when you're actually free, already knowing what the job is.
The text a caller receives from your business number, with the link to your lead page
What your caller sees: a quick text, then your message with your lead page link.

The message is yours: your words, the way you'd say it to a customer you want to keep. Want it changed? One email to us and it's updated within one business day.

Your Lead Page

A Quote Request That Actually Reaches You

You get your own hosted page — no website required. It asks for the name, a phone number or email, what they need, and optional photos, up to five. A photo often explains a job better than three paragraphs.

The text-back carries the link automatically. You can also put the same link anywhere: text it to someone you've been talking to, drop it in your Google Business listing, your Facebook bio, a business card or a yard sign QR code. If you already have a website, add a "Get a Quote" button that links to it, or point a piece of your own domain at it so it feels like part of your site.

Most quote forms dump into an inbox you check once a day. This one texts you the moment someone submits, with what they need, their photos if they sent any, and a link to the whole thing.

Your lead page as a customer sees it, filled out with a photo attached
What your customer sees when they open the link.
What You See

Everything In One Place, On Your Phone

You don't have to dig through your inbox anymore to check anything. The texts and emails come to you. When you want the whole picture, open your dashboard: a home screen that shows what needs you first, your requests with their photos, your missed calls, and your settings. Four screens, nothing to learn.

The Requests screen
Requests
The Calls screen
Calls
The Settings screen
Settings
A two-minute walkthrough, start to finish.
Why This, Not One Of Those Marketing Guys

Nobody Is Selling "Guaranteed Clicks" Around Here

Odds are good you've already been pitched by somebody selling "exclusive leads." Odds are equally good you found out later they were selling the exact same leads to three other guys in your trade, in your own town, at the same absurd monthly price — and then got loud with you when you tried to get out of the contract you didn't fully realize you'd signed.

That's not what this is. These are people who already found you — your number, your listing, your reputation. Nobody else ever sees them. This just makes sure they can reach you and tell you what they need before they give up and move on. No lead gen. No contract with an exit clause buried on page four. A tool, priced like a tool.

Your data is yours. All of it, all the time. Download it whenever you want, for whatever reason. If this doesn't fit your operation, we hand it all over and you walk — no argument, no “retention specialist” calling you four times to change your mind.

Why I Built This

35 years in the trades — under houses, on roofs, running my own shops for the last twenty. I know exactly what it's like to have the phone buzzing while your hands are full.

I taught myself to build software because I got tired of watching trades guys get sold overpriced tools by people who’ve never held a hammer. This simple tool runs in the background, running on your own numbers, just doing its job like it’s supposed to, no IT department required.

Also Available

Job Manager Builds On The Same Customer Record

Lead Capture starts a record for every caller and every request. Job Manager picks it up from there: build a quote on your phone, send it, turn it into an invoice, get paid by card, keep your jobs on a calendar for you and your crew. Try it free for 14 days, no card needed. See Job Manager

Pricing

No Contract. No Hidden Fees. No Games.

Just $39/month

Your lead page is ready the next business day, so you can start using it right away. We save your card when you sign up and don't charge it. Your first $39 is charged only after the carriers approve your texting campaign, which usually takes 1 to 2 weeks, and that's when your monthly billing begins.

Cancel anytime. Your data remains yours no matter what, no questions, no hoops. Ask for your data whenever you like, and we send you a complete copy when you cancel.

Get Started
Who This Is For

If You Answer Your Own Phone, This Is Built For You

Not a call center. Not a franchise. You.

Handyman Plumbing Electrical HVAC Landscaping Roofing Carpentry General Remodeling Fencing + More
Questions

Straight Answers

Is this just an answering service?+
No. An answering service means a stranger in a call center reading off a script, half-guessing what your business does. This is automatic — the message sounds like you, and no stranger ever talks to your customer. You still make the real call back yourself, on your terms.
Does it work after hours?+
Yes. It texts back any call that rings out unanswered, at any hour: evenings, weekends, holidays. Once they reply, the caller can tell you what they need on your lead page right then, and you see it when you wake up. The one exception is voicemail: if your phone sends unanswered calls straight to voicemail, the call counts as answered. We'll check that with you at setup.
Why do callers have to reply Y?+
That's how our texting is registered with the carriers. The first text asks permission, and your full message only goes to callers who say yes. The reply takes a second, and it means everyone who receives your message and link asked for it. Callers can reply STOP at any time.
Will this replace me talking to my customers?+
Not even close. It buys you time, it doesn't replace you. You still call or text them back — just when you're actually free, and already knowing what they need.
Do I need a website?+
No. Your lead page is hosted for you by the next business day after you sign up. Text the link to someone, put it in your Google listing, your bio, a business card. If you do have a site, link to your page from it, or point part of your own domain at it so it matches your branding.
Do I need a new phone number?+
We set you up with a number that handles this, and your existing number can still ring through to it. You don't have to reprint anything unless you want to. We'll walk you through whichever setup makes sense.
How fast does the text go out?+
About 20 seconds after the call rings out — fast enough that the customer's still deciding what to do next. When someone submits your lead page, you get your text and email within seconds.
Can customers tell it's automated?+
The message is short and honest — it says you missed their call and tells them how to reach you. People aren't offended by that. They're offended by never hearing back at all.
Can I change what the text says?+
Yes — it's your message. Send us an email and we'll have it changed within one business day.
Can customers attach photos?+
Yes, up to five per request. It's optional, but it does a lot of work. A photo of the leaking fitting or the rotted fence post can tell you whether it's a quick fix or a full day before you ever pick up the phone.
When am I charged?+
Your lead page is ready the next business day. We save your card when you sign up but don't charge it. Carriers have to approve your texting campaign before texting can switch on, which usually takes 1 to 2 weeks. You're charged once they approve it, and that's when billing begins: $39 on a monthly plan, or $390 on an annual plan. If you change your mind, you can request a full refund within 48 hours of any charge.
Is there an annual option?+
Yes — $390/year. You pay for 10 months and get 12, which saves you $78 compared to paying monthly. Your rate locks in for as long as you stay active. You can pick it in the pricing section above.
Is there a contract or a lock-in?+
No. Cancel whenever you want — monthly or annual. No long-term agreements disguised as a "special rate."
What happens to my information if I cancel?+
You get every bit of your own call and lead history handed back in a simple file, no charge, no waiting, no arguing with support. It's your data. It stays yours.
Are you reselling my leads to anyone?+
NEVER. These are people who found you specifically — your number, your listing, your name. Nobody else ever sees them.
How is this different from those "guaranteed leads" outfits?+
Those companies sell you traffic — often the exact same traffic they're selling your competitor down the street. This isn't traffic. It protects the customers who are already trying to reach you from slipping away while you're busy doing the job you're actually good at.
I'm not techy at all — is this a headache?+
If you can read a text message, you can use this. Just a simple dashboard on your phone you check at your convenience. No IT to learn. It runs quietly and does its job.